Capture the Perfect Smile and Prepare Effective Marketing Material for your Practice: Digital Photography Techniques for Clinical and Marketing Purposes

Boston, MA •Saturday, October 10, 2015 • 8 a.m. - 4 p.m.

Are you using patient photography to its fullest but are not satisfied with the results? Do you use your clinical photographs only for treatment planning and patient records?

Then you are missing out on an excellent opportunity to show off your great work. In this course, we will show you the tips and techniques to consistently take excellent patient views, portraits and preparation of marketing and education material.

You will be amazed how easy digital photography can be learned and immediately incorporated into your orthodontic practice!

Location/Venue
Tufts University School of Dental Medicine
1 Kneeland Street
Boston, MA 02111
Course Information
Course participants will emerge with an improved understanding of the following topics:

Cameras and accessories selection for dental photography:
What is the best camera for dental photography? Decide which digital camera is best suited for your practice. You can get very good results with a camera in the $350- range and excellent images with the SLR system for $ 2500- and up. See which retractors, mirrors, backgrounds and gadgets make clinical photography easy.

Techniques for Standardized Patient Photography:
Learn how to position the patient for clinically correct views

Documenting the Patient Makeover:
Take a portrait of your patients and your team members for your patient gallery and your website

Effective Case Presentations in minutes:
Prepare a great case presentation for your patient in a minute and help your patient accept the treatment plan with visual aids.

Lodging Information
The hotels listed below are within walking distance of the Tufts University School of Dental Medicine and offer a Tufts rate to program participants. Because rates vary depending on availability, please book your room early.

Courtyard by Marriott
Boston Tremont
275 Tremont Street
Boston, MA 02116
Reservations: 800.321.2211
Phone: 617.426.1400
Fax: 617.482.6730
www.CourtyardBostonTremont.com

The DoubleTree Hotel
821 Washington Street
Boston, MA 02111
Phone: 617.956.7900
Fax: 617.956.7901
www.hiltonfamilyboston.com/downtown

Hyatt Hotel
One Avenue de Lafayette
Boston, MA
Phone: 617.912.1234
Fax: 617.451.0054
www.regencyboston.hyatt.com

The W Hotel Boston
100 Stuart Street
Boston, MA 02116
Phone: 617.261.8700
Fax: 617.310.6730
www.WHotels.com/bostonhttp:

Speaker Information
Rita Bauer
Rita Bauer has become recognized as a leading authority on integrating digital photography in the Dental Practice. During her 25 years as medical photographer and manager of Photographic Services at the University of Toronto she has trained thousands of dental professionals, presenting over 700 lectures and workshops. For her efforts in support of the dental community she has received Honorary Memberships as a Fellow of the International College of Dental Surgeons, the OKU Honor Dental Society and the Award of Excellence from the University of Toronto.
Credit Information
Tufts University School of Dental Medicine designates this activity for 7 continuing education credits.

 
Tufts University School of Dental Medicine is an ADA CERP Recognized Provider. Approval Date 11/11–12/15. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit house by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at ADA.org/goto/cerp.
Cancellation Policy
The Division of Continuing Education reserves the right to end registration when enrollment limit is reached and to cancel, modify, or alter content or faculty for any course if circumstances indicate the need for such a change. If the school finds it necessary to cancel a course, a full refund will be granted. All attempts to contact registrants will be made as soon as possible in the event of a course cancellation. The school will not be held responsible for any losses due to travel arrangements made by the registrant.

In the event of inclement weather (such as a snow emergency) or other extenuating circumstances, the Division of Continuing Education may be forced to cancel a course. If a course has been cancelled, we will contact participants by the phone number and/or email address provided. You may call or email our office on the day of the course if you are uncertain of a course’s status.

Refunds

Full tuition refund or credit will be given for cancellations received at least two weeks prior to course date. Refunds or tuition credit will not be issued for:

  • Cancellations with less than 48-hours notice
  • Participant no-shows
Learning Objectives
  • Understand how to utilize camera exposure calibration for consistent results
  • Develop knowledge of patient positioning for clinically correct photographic documentation
  • Understand how to produce standardized patient photograph with mirrors and retractors
  • Prepare effective case presentations with your clinical photographs
Miscellaneous Information
Class-size limited!